Behavioral Assessment of Children as Active Social Media Users in the Generation Alpha Environment: The Moderating Role of Teacher and Parent Supervision

Dessy Rahma Ardian Nufus; Wahyudi Sujadmiko

doi:10.7777/jiemar.v7i3.713

Dessy Rahma Ardian Nufus Muria Kudus University
Wahyudi Sujadmiko Muria Kudus University

DOI: https://doi.org/10.7777/jiemar.v7i3.713

Kata Kunci: Generation Alpha; Social Media; Child Behavior; Supervision; Moderating Variable

Abstrak

This study aims to assess the influence of social media use on children's behavioral deviation in the
Generation Alpha (Gen Alpha) environment and to examine the moderating effects of teacher and
parent supervision. Utilizing a mixed-methods approach with an explanatory sequential design,
quantitative data were obtained through Likert-scale questionnaires and a Situational Judgment Test
(SJT). Qualitative data were gathered through clinical observations and in-depth interviews at SDN
Pati Wetan 01 (p. 1). The results of the analysis using Moderated Regression Analysis (MRA) prove
that the intensity of social media use has a significant effect on the behavioral changes of Gen Alpha.
This phenomenon manifests in attention span deficits, verbal degradation based on cyber slang,
cyber clustering, and fragile emotional regulation (withdrawal syndrome). The moderation
regression test indicates that parental and teacher supervision acts as a pure moderator that
weakens these negative impacts. However, a wide regulatory gap was found between restrictive
supervision at school and permissive parenting at home due to parents' limited digital literacy. This
study recommends a parallel synergy model through integrated digital parenting programs to
safeguard the morality of Generation Alpha.
Keyword

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