Ayu, T. R., and A. Purwanto. “The Influence of Service Quality and Brand Image on Purchasing Decisions at Optik Kurnia, Taman Walet Branch in Tangerang Regency ”. Journal of Industrial Engineering & Management Research, Vol. 6, no. 4, July 2025, pp. 41-49, doi:10.7777/jiemar.v6i4.603.